Archive for March, 2010

softRealty.com is “Hatching” a New Brand

softRealty.com is “Hatching” a New Brand

You heard it right. We are officially changing our brand (name, logo, tag lines, etc.). Why we are making the change: We have outgrown our current brand We are going to be adding new offerings (like Agent Websites) and our messaging needs to be redefined Sometimes people confuse softRealty as being a real estate brokerage [...]